Course Benefits

This course is packed with experience gained from over eight years of online fundraising for charities including CRUK, British Red Cross, WSPA, Practical Action, BreakThrough Breast Cancer and many others.

The course will give you a chance to hear what successes other charities are getting online and fast track your learning.

You will also get plenty of practical tips and hints which you can put into practice straightaway with your existing website immediately.

Whether you are new to online fundraising or have been doing it for years, this course will have something for you.

Course Outline

Introduction

•    Delegate introductions and objectives

•    Background info and stats to online fundraising and some inspiring examples

What makes a donor give online?

•    Discussion of delegates’ experiences

•    Research findings

•    Mix between media donors choose to receive info and media donors choose to respond

Creative approaches to donor acquisition online

•    An exploration of different approaches to donor acquisition including moving existing offline donors online, existing publication channels, SEO, Pay per click, affiliate campaigns, corporate tie ins, viral campaigns

•    A focus on your charities cause, where your potential donors are online and when is it good to invest in online recruitment

Different approaches to online response mechanisms

•    A walkthrough of different providers currently in marketplace eg. WorldPay, Secure Trading, JustGiving, CAF, CTT, Artez, Baigent etc. Showing different options appropriate to different charities

•    Key principles in choosing the best provider for you

Best practice in online fundraising

•    Practical steps and shared learning around:

     - Humanising the donation forms?

     - One step form or multistep?

     - Good ways to lay out the donation forms?

     - Best ways to ask for different pieces of information

     - Handling payment details and 3DSecure

     - Saying thank you

Tea/coffee Break

Behind the scenes

•    Integrating with your fundraising database – simple methods and complex methods

•    Fraud and security

•    Financial reconciliation tips

Reporting and Google Analytics

•    A walkthrough of Google Anaytics

•    Tagging methods

•    Google Optimiser and A:B Testing

Fitting it all together – return on investment

•    A virtuous circle of increasing online fundraising effectiveness

Conclusion

•    Did we meet your objectives?

•    Feedback and what would you like covered in future sessions

Trainer

Jim Raymond is Operations Director at Baigent Ltd. He brings an engineering and project management background to the operations director role. He originally studied at Bristol University where he gained his B.Eng. as a Chartered Engineer.

Jim has seven years of experience in leading website and online fundraising projects. He specialises in working with clients on their website and online fundraising strategies. In recent years, his successes have included projects for the British Red Cross, Diabetes UK, the Women’s Institute, The Children's Society and WSPA. Internally, Jim’s focus is on building and structuring Baigent’s people into the best team possible.